ABOUT ASEAN AUDIO

A factory for audio brands, by audio guys.

Based in Biñan, Laguna, Philippines, approximately 40 km from the Port of Manila, ASEAN Audio provides manufacturing services for international audio and AV brands. Located within the Laguna Technopark PEZA economic zone, our operation combines electronics assembly, finished product manufacturing, quality control and hands-on engineering support. We're equipped to support specialized, lower-volume products as well as growing production programs.

OUR STORY

We built the factory we wanted to work with.

After more than a decade working in audio product development and manufacturing across Asia, we kept encountering the same challenges. Factories with strong production capabilities but little understanding of audio. Large manufacturers focused on high-volume customers. Smaller brands struggling to find partners who understood their products and gave them the attention they deserved.

In 2025, we decided to build something different. ASEAN Audio was founded to bring together experienced audio engineers, international manufacturing expertise and a dedicated production operation in the Philippines. Our goal was to create a manufacturing partner that understands both the technical demands of audio products and the commercial realities of the brands behind them.

Today, we're building a company around a straightforward idea: good engineering, dependable manufacturing and relationships that last. We believe audio brands deserve a partner who cares as much about the finished product as they do.

LEADERSHIP

Decades of experience in audio.

Sam Herec

CO-FOUNDER & CEO

Sam brings more than 13 years of experience in audio product development, manufacturing and international business. Having worked extensively across Asia, including several years based in China, he has experience spanning product development, global sourcing, manufacturing and bringing audio products to international markets.

Colin Ward

CO-FOUNDER & CTO

Colin brings more than 30 years of experience working in Asia, including over 25 years in consumer electronics and connected audio technologies. His background includes senior technical and leadership roles with D2Audio, BridgeCo, Libre Wireless and Kaertech, spanning audio engineering, wireless streaming, embedded systems and product development.

SINGAPORE & PHILIPPINES

International experience. Philippine manufacturing.

Singapore

CORPORATE & LEGAL HQ

ASEAN Audio Holdings Pte. Ltd. is incorporated in Singapore, providing the corporate and legal foundation for our international business. Our Singapore entity supports customer contracts, intellectual property arrangements, international banking and multicurrency transactions, making it easier for brands around the world to work with us.

Philippines

ENGINEERING, MANUFACTURING & OPERATIONS

Our engineering and manufacturing operations are based in Biñan, Laguna, Philippines, within the Laguna Technopark PEZA economic zone. This is where our team works directly on product development, sourcing, production, quality control and customer programs, combining hands-on technical expertise with flexible manufacturing capabilities.

GET IN TOUCH

Let's talk about your next audio product.

Whether you're developing a new product, looking for a manufacturing partner or exploring production in the Philippines, we'd like to hear from you.

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Contact ASEAN Audio

GENERAL INQUIRIES
info@aseanaudio.com
SINGAPORE

AAM Holdings Pte. Ltd.
Corporate Headquarters
Singapore

PHILIPPINES

Engineering & Manufacturing
Laguna Technopark
Biñan, Laguna, Philippines